Private Banking & Credit
Private banking is less about deposits and more about access to bespoke credit, structured lending, and a single point of accountability. Used well, it turns a balance sheet into an instrument. Used poorly, it is an expensive version of retail banking.
What private banking actually is
The term is used loosely. At the retail end, “private bank” often means a dedicated relationship manager, a glossier lobby, and preferential pricing on the same deposit products available to anyone else. That is not what the category does at meaningful scale. At the top of the market (which for most households begins somewhere between $10M and $25M in investable assets), private banking is a structured credit relationship wrapped around a coordination function.
The structured credit is the product. Bespoke lines against marketable securities. Non-standard mortgages on high-value real estate. Lending against private business interests, partnership stakes, art, or aircraft. Facilities that cross currencies and jurisdictions. The coordination is what distinguishes the best relationships: a single point of contact who understands the full picture of the household’s balance sheet and can assemble capability from across the bank as needed, including trust services, investment management, FX, foreign real estate, and philanthropy.
Credit as a portfolio tool
The logic of borrowing against assets instead of selling them is straightforward in principle and subtle in practice. Selling appreciated assets triggers capital gains. Borrowing against them does not. For a household paying 20 to 35 percent on realized gains, the math of a 6 percent loan against a $10M position versus selling it is often favorable, assuming the assets remain strong enough to support the borrowing and the household is disciplined about using it.
The disciplined uses are specific.
Bridging a liquidity gap. A tax bill, a real estate purchase, or a private investment commitment coming due before a planned liquidity event. Borrowing against the portfolio delays the realization event until a more tax-favorable time.
Avoiding a forced sale during a drawdown. A cash need during a market downturn is the worst possible time to realize gains or losses. A pre-established line means the household never needs to sell into weakness.
Funding a concentrated-position diversification. Securities-backed lending against a concentrated stock position can fund real estate or alternative investments without triggering the gain on the concentrated position. Used carefully, this is a portfolio-improvement move. Used aggressively, it compounds concentration risk.
Tax-efficient philanthropy. Borrowing against appreciated securities to donate cash, while holding the securities for eventual basis step-up, is a specific pattern that works for households with genuine charitable intent.
The undisciplined uses are equally specific. Borrowing to fund lifestyle spending without a plan for repayment. Borrowing against a volatile position that can generate a margin call. Borrowing without documenting the conditions under which the facility will and will not be drawn. Each of these routinely blows up. Each is routinely committed.
The providers worth knowing
The right bank for any specific household depends on the asset mix and the specific relationship team. The list below is generalized.
Goldman Sachs Private Wealth. Strength in concentrated-position lending, alternatives access, and capital markets. Appropriate for post-liquidity founders and executives at public companies. Minimums have drifted higher. The service model is intensive for the households that fit.
J.P. Morgan Private Bank. Broad balance sheet, deep capability in real estate and art lending, strong trust and estate services. The standard choice for many multi-generational families, though the service model varies by team.
Morgan Stanley Private Wealth / UBS Wealth Management. Brokerage-rooted private banks with capable lending and investment teams. Often the right choice for executives with existing company stock-plan relationships.
Citi Private Bank. Strong international capability, particularly in Asia and Europe. Useful for households with meaningful cross-border activity.
Pictet, Lombard Odier, Julius Baer, Mirabaud, EFG. European private banks, Swiss-rooted and privately held where relevant. Strength in discretion, multi-currency, and multi-jurisdictional balance sheets.
Brown Brothers Harriman, Bessemer Trust, Northern Trust, and Bank of America Private Bank (including the former US Trust franchise). US trust-first private banks. Typically a better fit for multi-generational families with meaningful trust and estate infrastructure than for post-liquidity founders.
Boutique trust companies. South Dakota, Delaware, Nevada, and New Hampshire host specialized trust companies that serve as trustees for large structures. Not full private banks, but often partnered with them for structural roles.
Regional private banks. First Republic’s legacy private banking team (now at J.P. Morgan), City National, and regional equivalents in major markets historically offered intensively personal service that was hard to replicate at the money-center banks.
Single-asset specialists. Aircraft finance (GE Capital, PNC), art lending (Sotheby’s Financial, Bank of America), yacht finance (Pier One, Ocean Independence Finance), and private market secondaries lending. For specific asset classes, these specialists often outperform generalist private banks.
The economics
Private banking economics are asymmetric. The bank earns on three primary lines: spread on lending, fees on investment management, and margins on capital markets transactions. Loan pricing is often aggressive for the right client because the bank expects to earn on the investment relationship. For clients who only borrow and do not give the bank investment management business, pricing shifts noticeably, and service levels tend to follow.
The economics cut both ways. Households that concentrate their financial life at one bank get meaningfully better credit terms and white-glove service. Households that fragment across multiple banks get better independence and pricing on individual products but weaker integration. Neither is obviously correct. Households that handle this well tend to have a primary relationship plus one or two backup relationships for specific purposes. Rarely more than three banks in total.
What good looks like
Three markers of a well-functioning private banking relationship.
The banker understands the full picture. Not just the investment portfolio. The business, the trust structure, the real estate, the plans for the next 24 months. A banker who asks about the business two months after a sale rather than before it is managing the relationship reactively.
Lending is pre-established, not reactive. The best time to set up a securities-backed line of credit is when you do not need it. The worst time is during a market drawdown when you do. Competent bankers build out the credit infrastructure in advance and document the triggers.
Escalation works. Every private bank relationship eventually hits a problem: a delayed wire, a custody issue, a loan covenant question. The quality of the relationship is revealed by how escalation works. Good bankers have real authority and real access to product specialists. Weak ones relay your questions to operations.
What goes wrong
Excessive concentration. All assets at one bank means one counterparty risk, one relationship risk, and one data-security risk. The 2008 financial crisis and more recent regional bank failures both reminded wealthy households that “too big to fail” applied less uniformly than expected.
Fee drag through confusion. The private bank’s internal investment products (proprietary funds, structured products, managed portfolios) often carry fees meaningfully higher than external equivalents. Households that move passively into proprietary products without comparing external alternatives typically pay 50 to 150 basis points in excess fees.
Relationship manager churn. The RM who built the relationship moves to another bank, retires, or gets promoted. The replacement does not have the context. The household either rebuilds the relationship (slow) or moves to follow the RM (disruptive). Institutional memory at the bank level is the real asset. Households should select banks where it exists.
Missing international capability. Households with non-US assets, multiple-country tax filings, or eventual residency moves often discover their US-centric private bank cannot handle the specific requirements. The right answer is usually a secondary relationship with an internationally native bank, established well before the cross-border issue arises.
Confusing bank lending with family office. Private banks sell integrated services. They do not replace the coordination function of a family office or a trusted generalist advisor. Households that outsource strategic coordination to their private banker often find the bank’s incentives and the family’s are not aligned.
Advanced patterns
Multi-bank structured lending. For specific asset classes (aircraft, commercial real estate, private business interests), assembling a syndicated or multi-bank facility can provide better terms than any single private bank’s offering. Requires experienced counsel to structure.
FX and currency-hedged borrowing. Households with multi-currency exposures can borrow in one currency against assets in another, effectively creating a currency hedge at the borrowing rate. Sophisticated. Requires active management.
Concentrated-stock lending with hedged collateral. Combining a securities-backed line with a collared hedge on the underlying stock substantially reduces the margin-call risk that makes pure SBL dangerous in volatile positions. Available through most large private banks for the right client.
Bespoke capital markets access. The largest private banks can occasionally offer access to specific deals (block trades, private secondary transactions, pre-IPO allocations) that are unavailable through ordinary channels. Typically comes with relationship-depth expectations.
Where to go deeper
The conversations that matter (which private bank actually delivered during the 2020 drawdown, which lender behaved well when a covenant question came up, which RM is worth following to their new firm) happen inside peer groups. TIGER 21 and Long Angle are specifically useful here because members compare notes candidly on terms, service, and who to avoid. For locale-specific mechanics (the Swiss private banking model versus the UK one, Asian family office banking arrangements, UAE and Singapore capability), see the hub-specific versions of this topic.